Trade show displays are truly portable display examples of your sales environment, placed in a trade show exhibit hall for the convenience of buyers attending an industry trade show. There are multiple factors involved in having a successful trade show experience. The most important is your trade show booth, or trade show display. A well designed trade show display can maximize your exhibit booth space and clearly differentiate your products and services. Your booth should attract attendee's attention in just a few seconds.

Most trade show displays use large format trade show display graphics, lighting or towering height with aluminum extrusions to accomplish this goal. Other elements of your display are also important such as the focus of your graphics on your company name, logo and marketing message. The position of your booth in the trade show display hall is also an important factor when it comes to the visibility of your trade show display. Pre- trade show and post- trade show marketing will also help attendees recall your trade show booth and trade show message during and after each trade show.